Atul Ajoy
I build and invest in companies at the intersection of technology and the real economy.

Currently, I run Horseshoe, a private holding company that builds and backs businesses of consequence.

I previously spent 5 years as an institutional venture investor across 3 funds investing from pre-seed to pre-IPO. I started my career founding a data + identity infra startup called Chromata. I also “studied” business at USC.

Notebook
A collection of prime movers.
The artifacts I keep returning to: memos that built companies, speeches that built countries, and moments where I saw what a person at the limit looks like.
Open the notebook →
Writing & Media
Commerce Without ClicksThe Commerce Journal
2026Read the issue ↗
My 2026 Letter: Intelligence, Scarcity, and the End of Easy
2026Read the issue ↗
My lessons from 4 years in venture capital
2025Read on →
Fintech Fundamentals: Navigating market uncertainty amid tariffs
2025Read the issue ↗
Luxury platforms advertise their customers
2025Read on →
A new era in fintech: the genie of finance
2024Read the issue ↗
TechCrunch: 7 investors discuss web3’s present and peer into its future
2021Read the issue ↗
Geekwire: Why this 20-year-old entrepreneur started a VC firm to bankroll early stage crypto startups
2021Read the issue ↗